Only recently the Binda Group took over the Ducati brand. The new aim of the company;

To create – through the application of unique technology and superb design – the best sports motorcycles in the world: this, then, is the overriding goal that has powered the Ducati brand for over sixty years. By combining precision, performance and reliability, Ducati has always sought nothing less than perfection: the same perfection seen in the new line of Performance Time watches dedicated to Ducatisti and sports fans the world over, now including the Ducati One and Corse collections. Produced and distributed by the Binda Group, a company which, like Ducati, is known for its technological research and attention to detail, these watches will be available through selected retailers, including the most prestigious jewellery and watch stores.

Ducati One

The new model from Ducati has been strongly influenced by the Italian-made motorcycles, with several watch design characteristics reflecting engine and fairing details: from the spheres inspired by the unique Trellis frame to the watchstrap patterns that recall tyre treads.

Ductai Corse

Styling draws its inspiration from racing bikes, offering an aggressive, contemporary look that favours models characterised by oversize diameters, extreme precision and perfect legibility.

Since the take over from the binda group the cost of Ducati Watches has risen both watches are now around the $1000 or £660.